"No one had done a campaign Tumblr before, obviously, so we didn’t entirely know how it would go. [And] because Tumblr is a younger community, and a bit more obscure, we had more freedom to do stuff we wouldn’t necessarily do elsewhere."
— Laura Olin, who served as Obama for America’s outbound director and managed the Obama campaign’s Tumblr account, in The Atlantic’s article on how Tumblr served as a unique outreach platform during the 2012 election. (via prweek)
